Content Marketing Lead (SDQ)

Position Summary:

The content marketing lead owns the creation and execution of a content strategy that strengthens brand presence, engages target audiences, and drives demand across channels. This role owns the content calendar, manages production, and ensures that all content supports the customer journey and business goals.

Key Responsibilities:

• Develop and manage a comprehensive content marketing strategy aligned with company objectives.
• Own and maintain the editorial calendar to ensure a steady flow of relevant content.
• Write, edit, and publish high-quality content including blogs, whitepapers, case studies, newsletters, video scripts, and social media posts.
• Own and organize strategic webinars.
• Collaborate with design, sales, and SEO teams to produce optimized content for visibility, engagement, and lead generation.
• Repurpose content across multiple formats and channels to extend reach and impact.
• Analyze content performance metrics (traffic, engagement, conversions) and adjust strategy accordingly.
• Oversee external freelancers, agencies, and content partners.
• Ensure all content aligns with brand guidelines, tone of voice, and messaging consistency.
• Support campaign launches with tailored content pieces across marketing channels.

Strategy & Planning

• Develop and manage a comprehensive content marketing strategy aligned with overall company objectives and target audience needs.
• Define content goals for awareness, engagement, lead generation, and customer retention. 
• Conduct audience and competitor research to identify content opportunities and gaps.
• Industry Awareness: Staying updated on industry trends and incorporating best practices in content creation. 

Content Creation & Management

• Own and maintain the editorial calendar to ensure a steady flow of relevant, high-quality content.
• Write, edit, and publish engaging content including blogs, whitepapers, case studies, newsletters, video scripts, guides, eBooks, and social media posts.
• Organize, host, and manage strategic webinars and virtual events, ensuring engaging content and measurable outcomes.
• Repurpose and adapt content across multiple formats and channels to maximize reach and impact.
• Ensure all content reflects brand guidelines, tone of voice, and messaging consistency.

Collaboration & Cross-Functional Alignment

• Work closely with sales and the rest of the marketing team to create optimized, audience-centric content.
• Partner with demand generation teams to build content that supports campaigns, and helps client nurturing efforts.
• Collaborate with subject matter experts to produce thought leadership content.

Optimization & Performance Tracking

• Monitor and analyze content performance metrics (traffic, engagement, conversion rates, pipeline influence).
• Provide insights and recommendations to refine the content strategy.
• Apply SEO best practices to drive organic visibility and ranking improvements.
• Continuously test new content formats, distribution tactics, and messaging approaches.

Required Skills/Abilities:

• Advanced English proficiency. 
• Exceptional writing and editing skills with the ability to adapt tone and style for different audiences and formats.
• Strong strategic thinking with proven ability to build and execute multi-channel content strategies.
• Excellent project management skills; able to prioritize, manage multiple deadlines, and maintain attention to detail.
• Deep understanding of SEO principles and how to apply them in content creation.
• Strong analytical skills with the ability to interpret content performance data and translate insights into action.
• Comfortable producing a wide range of content formats (blogs, whitepapers, case studies, video scripts, webinars, newsletters, eBooks, social posts).
• Ability to collaborate cross-functionally with marketing, sales, design, and subject matter experts.
• Experience managing freelancers, agencies, or external partners to deliver high-quality content at scale.
• Creative mindset with an eye for storytelling and positioning content to drive engagement and demand.
• Strong communication and presentation skills; ability to advocate for content strategy and articulate impact to stakeholders.
• Demonstrated success in developing and executing content strategies that drive measurable business results.
• Hands-on experience with SEO, content management systems (CMS), and marketing automation tools (e.g., HubSpot, Marketo, WordPress).
• Experience planning and hosting webinars, virtual events, or thought leadership initiatives.
• Proven track record of creating content aligned to the buyer’s journey, supporting both awareness and demand generation.
• Experience in managing and mentoring a content team or freelancers preferred.
• Familiarity with analytics tools (e.g., Google Analytics, HubSpot, SEMrush, Ahrefs) to measure and report on content performance.
• Knowledge of the CX, outsourcing, or tech industry is a strong plus.

Education and Experience:

• Bachelor’s degree in Marketing, Communications, Journalism, English, or related field, otherwise 5-7 years of professional experience in content marketing, copywriting, or related roles (preferably in B2B, SaaS, or professional services).. 
• If degree, 2–4 years of professional experience in content marketing, copywriting, or related roles (preferably in B2B, SaaS, or professional services).

Benefits: 

• Insurance under ARS Humano Royal Plan (Option to upgrade to Max Royal Plan)
• Free snacks every day
• Free catered lunch every day
• Free catered dinner (for those on night shifts)
• Door-to-door transportation after 9:00 PM
• Happy hour on Fridays
• Holiday parties!
• An amazing, unique office environment (no cubes, no assigned workstations!)
• Growth and development opportunities (the most in the industry!)
• Professional development courses by leading business schools like Barna
• Yoga and workout classes (coming soon!)
• Community service opportunities (#HoratioCares)
• Discounts at local restaurants and stores

Life At Horatio: 

Horatio is changing the way people experience life at work. Yes, that’s right - working at Horatio is much different than anywhere you’ve ever worked. Here’s what makes our vibe different:

• Employee First (but actually...): At Horatio, we are a family and that plays into everything we do. We know that our employees are the most important part of the team and we treat them as such! Just ask any member of our team about how different Horatio has been for them and why they love it so much! Or, feel free to check out our Instagram page hirehoratiord to see it for yourself. Whether it’s the free meals, concerts, clubs, yoga classes, or awesome office vibe, there’s something for everyone at Horatio!
• Cool Clients: We work with some of the fastest-growing and innovative companies in the world — and a lot of them are startups. That means no boring scripts and repetition. Instead, you will be challenged to provide clients with ideas, feedback, and new strategies based on what you are seeing each day. You’ll get to interact with clients directly too — it could be the head of the customer experience or even the CEO!
• Growth Opportunities: We’re a fast-growing company and have a lot of opportunities for new employees to grow within. A large number of our senior managers started as associates, proved themselves, and were promoted over and over again. If you are smart, hungry, and driven, the sky's the limit at Horatio!
• Wellness Program: Horatio is committed to spread mental health awareness and promote its importance. To take care of our people we have in-house clinical psychologists.