Marketing/Go-To-Market Specialist (SDQ)

Position Summary:

We are looking for a Marketing/Go-To-Market Specialist to support our growth initiatives, drive partner engagement, and help execute strategic marketing and business development campaigns. Reporting to the Go-To-Market Lead, you will play a key role in managing relationships, gathering insights, and ensuring our partners see value in working with us.

This role is ideal for someone who is proactive, detail-oriented, and eager to learn, with a passion for marketing, partnerships, events, and business growth.

Responsibilities:

• Assist in managing relationships with key partners, ensuring we consistently add value.
• Conduct check-ins and research to understand partner needs, challenges, and opportunities.
• Track partner activities (e.g., speaking engagements, events) and help develop campaigns to maximize impact.

• Support the development and execution of marketing and business development initiatives.
• Collaborate with marketing to create content, outreach materials, and partner activations.
• Assist in planning and executing events, sponsorships, and collaborations that drive growth.

• Gather and analyze community and partner insights to identify trends and opportunities.
• Track campaign performance and assist in reporting key metrics.

• Maintain an organized CRM or tracking system to ensure seamless follow-ups and relationship management.
• Help standardize reporting processes for partner engagement and marketing efforts.
• Use existing SOPs, create new SOPs, and related training materials
• Support the Business Development Lead in preparing presentations, reports, and strategy recommendations.

Required Skills/Abilities:

• Advanced English proficiency. 
• Strong relationship-building skills—able to communicate effectively with partners and internal teams.
• Interest in marketing, partnerships, events, and growth strategies.
• Analytical mindset—comfortable working with data to extract insights.
• Highly organized, detail-oriented, and proactive in identifying new opportunities.
• Experience with CRM tools, reporting tools, or marketing platforms is a plus.

Education and Experience:

• Bachelor’s Degree in Marketing or a related field.
• 1-3 years of experience in business development, marketing, partnerships, or a related field.

Benefits: 

• Insurance under ARS Humano Royal Plan (Option to upgrade to Max Royal Plan)
• Free snacks every day
• Free catered lunch every day
• Free catered dinner (for those on night shifts)
• Door-to-door transportation after 9:00 PM
• Happy hour on Fridays
• Holiday parties!
• An amazing, unique office environment (no cubes, no assigned workstations!)
• Growth and development opportunities (the most in the industry!)
• Professional development courses by leading business schools like Barna
• Yoga and workout classes (coming soon!)
• Community service opportunities (#HoratioCares)
• Discounts at local restaurants and stores

Life At Horatio: 

Horatio is changing the way people experience life at work. Yes, that’s right - working at Horatio is much different than anywhere you’ve ever worked. Here’s what makes our vibe different:

• Employee First (but actually...): At Horatio, we are a family and that plays into everything we do. We know that our employees are the most important part of the team and we treat them as such! Just ask any member of our team about how different Horatio has been for them and why they love it so much! Or, feel free to check out our Instagram page hirehoratiord to see it for yourself. Whether it’s the free meals, concerts, clubs, yoga classes, or awesome office vibe, there’s something for everyone at Horatio!
• Cool Clients: We work with some of the fastest-growing and innovative companies in the world — and a lot of them are startups. That means no boring scripts and repetition. Instead, you will be challenged to provide clients with ideas, feedback, and new strategies based on what you are seeing each day. You’ll get to interact with clients directly too — it could be the head of the customer experience or even the CEO!
• Growth Opportunities: We’re a fast-growing company and have a lot of opportunities for new employees to grow within. A large number of our senior managers started as associates, proved themselves, and were promoted over and over again. If you are smart, hungry, and driven, the sky's the limit at Horatio!